Lukafit is an empowering activewear brand designed with our curves in mind. Our mission is to celebrate women of all shapes, sizes and shades along our health and wellness journeys.
As an ode to my South African heritage, the name Lukafit is partially derived from the Zulu word juluka, which means to sweat. Sweating releases “feel good” endorphins, detoxifies your body, and gives you a healthy glow, so we encourage folks to sweat a lot.
I’ve been health conscious for as long as I can remember. In 2010 I became a (mostly vegetarian) pescatarian and I’ve always loved staying active - especially by running, hiking, and dancing. However, I didn’t participate in sports growing up and couldn’t seem to consistently drag myself to the gym in adulthood, so I never quite developed the strength I desired and would often complain about it.
After many years of starting and stopping different exercise regimens on my own, I started a fitness group with 10 of my friends. With all the motivation and accountability from our check-ins I found myself exercising 4-5 times per week - Every. Single. Week. I had never been able to maintain that kind of consistency on my own.
With more regular exercise I finally started to feel more confident and had a regular outlet to sweat my stress away. I figured other women could benefit from a motivating community, so I started a health and fitness group for Black women in New York - and it grew to over 1,000 members!
Like me, most of the women I’ve met along my health journey want to get stronger, healthier and feel more confident. However, it’s tough to feel confident in leggings that don’t fit properly and have huge gaps at the waist. It’s frustrating to support brands that treat curvier women and women of color as tokens in their advertising. It’s difficult to stick to your health and fitness goals consistently when you’re going it alone.
I started Lukafit to address all of these issues my group members and I were facing. Lukafit provides activewear with uplifting designs specifically designed for our curves, and a supportive community of sisters united in self-care.
Health and happiness,